Are You Putting Your Best Foot Forward?

Putting Your Foot Forward

 

Online businesses have become increasingly popular over the last few years.  With this increasing popularity the average person now has the opportunity to become a business owner from their own living room.  Social media and the ability to communicate at lightning speed has helped fuel small online businesses.  Anyone with even a small budget can use social media to market themselves and connect with their target audience.  The internet has made the world very small and almost anyone you connect with could be a potential customer.  Every time you have an interaction online you are representing yourself and your business and possibly gaining a customer or turning someone off from your business.  There are thousands of articles online about how to market yourself through social media but people seem to forget that it can sometimes be the littlest interaction that will have a huge impact on a customer (whether they are your “target” customer or not).  So with everything you type, post or share with the community think of whether you are putting your best or worst foot forward.

  1. Ways to put your best foot forward and build positive relationships:
    • Always be respectful!
    • Be friendly, encouraging, and supportive
    • Offer valuable feedback and insight
    • Share your expertise and help others
    • If you like what someone is doing, share it with others!
    • Connect with others and meet new people
  2. Ways to put your worst foot forward and turn off potential customers:
    • Forget that someone may want to purchase from you someday
    • Be rude, snotty, or stuck up
    • Spam by only promoting what you are selling
    • Asking people you don’t know to promote you for no reason
    • Only talk about yourself, all the time
    • Worry so much about your competition that you have no relationships

Please remember that even when you aren’t talking to someone in a business conversation it is very easy to look up who you are and find out what you do.  I wrote this post because I had a negative experience with someone online, looked up what they sold and realized that I loved what they were selling! I would have been a potential customer!  All because of their interactions online they lost money because they assumed I wasn’t their target audience and they weren’t marketing to me.  Has anyone ever turned you off from their business because of an interaction you had before you even purchased from them?  Did you have such a great interaction with someone that you researched them and became a customer?  Do you have any other advice for creative entrepreneurs?

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